by Derek Hoiem | Feb 22, 2011 | Blog
The cost of missed or incorrect requirements has been well-documented within the software industry. A number of studies have shown nearly exponential cost-to-fix growth as projects move from requirements to design, code, and test. So it’s no wonder industry is always...
by Kelley | Feb 16, 2011 | Blog
“Innovation doesn’t come from watching people!” I frequently hear that argument. Of course, I don’t believe it for a second. I’ve had this discussion with my friends and colleagues, sharing with them my own personal experiences over the years. So it was...
by Derek Hoiem | Feb 7, 2011 | Blog
Designers are sometimes myopic. (Before you get defensive, you should know I’ve been designing for 20 years and I still include myself in that statement.) As designers, we tend to focus on our product but not the larger ecosystem in which it exists—even though almost...
by Karen | Dec 15, 2010 | Blog
Do you ever get “the clutch”? You know what I mean—that feeling in your chest that THIS feature MUST be shipped or the product will FAIL. When a team member can’t let go of their idea no matter what the data from the customer, the reality of shipping, or the...
by Hugh | Dec 7, 2010 | Blog
Here’s the story: I’m at a meeting hosted by another company. A bunch of us walk into their team room, talking, and I wander over to the table in the center of the room and touch the keyboard laying there. Then I start swearing. I swore because Apple did it again. The...
