Nouns and Verbs

I love the Hype Cycle. If you work in technology, you’re probably already a fan like I am. If not, here’s a quick primer. Every year since 1995, Gartner publishes a set of reports on the state of technology in a variety of industries. And as they’ve been doing since...

Digital Publishing: A view from the trenches

Pitfalls encountered when moving from print to digital publishing While I’ve had a long and varied work experience, the most formative part of my career was when I worked in professional publishing, where I was part of a team put together to move my company from print...

Designing for “Cool”

Every designer dreams of creating something more – something so great that people crave it, long for it, must have it.  Marketers call it “a must have”, “compelling”, or “insanely great”.  But most of the rest of us just call it Cool. Over the past several decades,...

Looking Below the Surface

At the core of all computer systems is a design—the one being used by your customer. The blueprint or foundation of that design is found in the interaction design. While numerous people are involved in designing systems, products, and services, many don’t have formal...

Driving Innovation

In designing next generation vehicle solutions, General Motors is making increasing use of direct user research, going into the field and spending time driving with customers while they live their lives. Learn how GM’s adoption of user centered design has resulted in...