I have a confession for you all: I’m an affinity junkie. I mean, I LOVE building the affinity. It’s almost pure induction, one of the pillars of Design Thinking. It’s physical and tangible and can be a little bit manic at times, perfect for a hyperkinetic person like me. And best of all, this is
Unless you’ve been living under a rock the last few weeks, you’ve already heard about the verdict in the technology Trial of the Century, pitting Apple against Samsung in a battle over who violated whose intellectual property. The blogosphere is abuzz with what Apple’s decisive victory means to the consumer electronics industry, Apple’s rivalry with
It’s always exciting for us to see what we call practical innovation in action—companies leveraging existing and emerging technologies with their own unique skills and capabilities. So it was exciting to see General Motors announce their next generation driver experience this month.
“This is never going to work. I don’t get it. Why are we doing this?” “Don’t worry, Cody.” I’m teaching one of my 16-year-old son’s friends how to do an affinity analysis on some data he’d collected for a high school “critical thinking” project. Sometimes I’m not sure how I get myself into these things.
When you think of a technology or a product as a noun, you concentrate on what it is, its object-ness. But a verb is something different. When you think of a technology or product as a verb, you think about what it can do for people. And that's an important difference for the success of the product.
User Researchers/Work Practice Designers (Boston and Chicago) Since 1992 InContext has used its Contextual Design methodology to design innovative solutions. InContext delivers strategic market characterizations, personas, new product concepts and design for consumer and business software, devices and consumer products. We take a holistic view—ensuring our solutions work for the users, the technology, and our