Organizational Empathy

In a previous post, I talked about what I called “disciplinary empathy” – the ability to get out of one’s acculturated box and see problems from the point of view of other peoples’ expertise and training.  I made the observation that people I’ve run across with high...

Don’t Ask Your Customer

“People know everything—everything—about what they do. They just can’t tell you.” This is the central insight of Contextual Design—and sometimes the hardest for people to understand. Every classic requirements collection technique depends on the idea that you can ask...

Don’t Ask Your Customer—Use Contextual Inquiry

“People know everything—everything—about what they do. They just can’t tell you.” This is the central insight of Contextual Design—and sometimes the hardest for people to understand. The whole assumption behind requirements gathering is that it is possible to ask...

Creativity from the Ground Up

Every so often, I’m faced with the realization that something I really believe isn’t so. There’s that momentary sense of profound disorientation that forces me to stop and really think—and adjust myself to a new reality. Sure, that whole Easter Bunny realization was a...

“Rapid Contextual Design” is Translated Into Korean

This hands-on guide for people who need practical direction on how to use the Contextual Design process and adapt it to tactical projects with tight timelines has now been translated into Korean. A Japanese version will be published in January 2010. These two...