by Luke | May 30, 2003 | Articles
Why it matters: To create a successful design, teams need to balance between analytical thinking and creativity Making the shift from analysis to creativity can be hard There are some ways you can use to quickly engage your creativity when you need it The success of a...
by Luke | Apr 18, 2003 | Articles
Challenges and Solutions from Real World Experience Why it matters: Advocates of customer-centered design often come face-to-face with resistance from their company and co-workers when they try to introduce it into the organization There are strategies and tactics...
by Hugh | Mar 13, 2003 | Articles
Why it matters: Paper prototyping can help you work out the problems in any design, no matter how large or small Paper prototyping can help integrate process design with design of a tool or machine It’s always fun to push the limits of a process and see what it...
by Luke | Mar 1, 2003 | Articles
Why it matters: Without explicit focus setting before the project starts, your success is already at risk Everyone associated with a project needs to understand what the expectations are for the project, what is within the scope of the project, and what is outside the...
by Karen | Feb 14, 2003 | Articles
Why it matters: Technology has a direct impact on relationships Designers can have a positive impact on relationships and intimacy if they design for it User data should be collected to ensure that we don’t accidentally disrupt the interpersonal My doctoral...
by Luke | Jan 31, 2003 | Articles
For Real Feedback on Multimedia Elements Why it matters: Rough paper prototypes are the most effective way to test a proposed design with users Paper prototype interviews allow you to have a co-design experience with the user When your design contains video or other...
by Shelley | Jan 10, 2003 | Articles
Why it matters: Systems need to support the work of the customer or end user Teams need a design representation to explicitly reveal how well the system supports the customers’ work The User Environment Design offers that representation, and serves as the basis...
by Karen | Nov 8, 2002 | Articles
Get the right data: Different types of “talk” provide different types of data Saying “we talk to our customers” does not necessarily mean you are doing customer-centered design To get data that is truly useful for product design, you need to...
by Shelley | Oct 25, 2002 | Articles
Why it matters: It’s easy to focus on the technology, but cool technology can seduce us into thinking we have a product people want Successful products come from a deep understanding of the customers’ work practice Successful products support and extend...
by Hugh | Oct 11, 2002 | Articles
Points to consider : Teams are trying to employ use cases to define the design, but that’s exactly the opposite of how they should be used Teams who care about customer needs are looking for ways to reconcile customer-centered design with the requirements of...
