by Hugh | Jul 9, 2009 | Blog
This hands-on guide for people who need practical direction on how to use the Contextual Design process and adapt it to tactical projects with tight timelines has now been translated into Korean. A Japanese version will be published in January 2010. These two...
by Karen | Jun 25, 2009 | Blog
PDMA is the Product Development and Management Association. At this year’s international conference, I’ll be appearing with several industry thought leaders in a workshop called Finding the Collective Brilliance through Product Design and Integration. October...
by Karen | Jun 17, 2009 | Articles
“I’m going to have to quit Facebook,” my client said. “I don’t have time to keep up with all these people.” Places like Facebook changed the nature of social relationships. Lots of people think that is a good thing. But consider my client’s life: She has her college...
by Karen | Mar 17, 2009 | Articles
What does it mean to gather requirements with green consciousness? I am not a crunchy tree-hugging green environmentalist. But today environmental consciousness is reaching the mainstream. The average consumer, like me, is asking questions about what it all means for...
by Karen | Dec 19, 2008 | Articles
In these difficult economic times, customer loyalty is critical. How can you provide your users with delight and make them loyal to your brand? My friend’s car problem My friend called me this morning, “Hi, you won’t believe what is happening with my car.” He...
