The Value of CI in Driving Design

“How should you interview your customers?” You know the importance of understanding the needs of your users or customers. But what’s the right way to discover those needs? Here, take a quick quiz. When is this the best place to conduct a user...

Integrating With Software Development Lifecycles

User-centered design gives any sort of development process a powerful boost. But integrating a new approach to design is bound to disrupt established procedures and relationships. Project members have to learn new skills and ways of doing things. Much of the look and...

Innovation is Not Magic

Sometimes innovation feels like magic when you haven’t found the recipe for delivering innovative solutions reliably. Is dependable innovation possible ? We think the answer is yes. Innovation comes from a deep understanding of your customers or users and a...