Innovation or Market Research?

Points to consider : Field data collection is becoming more common in many industries Field data can be used for design, innovation, marketing, and product placement Many field methods rely on set questions and do not collect design data Design data comes from careful...

Data From a Few Leads to Optimum Results

Points to consider: There are only so many ways to do work, and they’re revealed within a few interviews Frequency data doesn’t show what matters in the work practice Contextual data uncovers tacit details about work practice, including underlying goals...

Uncovering Essential Requirements for Green Design

What does it mean to gather requirements with green consciousness? I am not a crunchy tree-hugging green environmentalist. But today environmental consciousness is reaching the mainstream. The average consumer, like me, is asking questions about what it all means for...