Designing Mobile Applications with Customer Data

Techniques that Work for Mobile Platforms CHI 2004 SIG Why it matters: The ongoing transformation of the role of mobile devices is leading to more and more discussion about the best way to include the customer in the design process Do the traditional methods work, or...

Why Contextual Inquiry vs Other Marketing Techniques

Get the right data: Different types of “talk” provide different types of data Saying “we talk to our customers” does not necessarily mean you are doing customer-centered design To get data that is truly useful for product design, you need to...

Personas and Contextual Design

Why it matters: Personas are currently receiving a lot of attention; is the attention warranted? How can contextual data be used to create personas? How would personas fit with the Contextual Design process? Recently I participated in a conference panel discussing and...

Making Design Meetings Work

Why it matters: Meetings are suffering from an image problem You don’t want to waste valuable time with unproductive meetings You do want to lead productive meetings that yield real results When meeting invitations arrive, do you and your co-workers immediately...