by Karen | Apr 23, 2009 | publications
Communication is a Basic Design Tool I coach design teams in the use of Contextual Design, a customer centered design process. When I first started this work I thought it was about how to talk to customers and use customer data effectively. But not surprisingly...
by Traci | Apr 22, 2009 | publications
Abstract Designing products well requires a clear and detailed understanding of how people work. However design teams are not usually expert at understanding work, and there are no generally-accepted techniques for representing how people work appropriate to design....
by Traci | Apr 22, 2009 | publications
A new computer system changes how its customers work. Designing such a system requires intimate knowledge of customers’ work and motives to ensure that the system supports them well. The creation of a new system implicitly means designing the new work practice...
by Hugh | Apr 17, 2009 | Blog
I just had the going-on-the-road argument with my wife. Or rather, I just didn’t have the going-on-the-road argument with my wife. And therein lies a tale. See, I’ve been traveling regularly for the business for at least 16 years. And when you go on the road, of...
by Derek Hoiem | Apr 9, 2009 | Uncategorized
I’m still testing this page. With Contextual Design, we provide innovation from a deep understanding of your customers and a proven process for transforming that knowledge into insightful, user-tested solutions. Where does innovation come from? People may say...
by Derek Hoiem | Apr 7, 2009 | Uncategorized
Integrating with software development lifecycles User-centered design gives any sort of development process a powerful boost. But integrating a new approach to design is bound to disrupt established procedures and relationships. Project members have to learn new...
by Derek Hoiem | Apr 7, 2009 | Uncategorized
“How should you interview your customers?” You know the importance of understanding the needs of your users or customers. But what’s the right way to discover those needs? Here, take a quick quiz. When is this the best place to conduct a user...
by Derek Hoiem | Mar 18, 2009 | case studies, Featured
Challenge What is the real sales process used within midsize companies’ sales organizations? How well does Sage SalesLogix support it? How do different parts of a company coordinate activities in the sales process? How can Sage SalesLogix become indispensable in...
by Luke | Mar 17, 2009 | case studies, Featured
Challenge What are people’s roles, tasks, and activities while participating in communities? What makes a successful community? Can Microsoft host a community that will be trusted? What would make a best-in-class online community? “Our previous project on...
by Karen | Mar 17, 2009 | Articles
What does it mean to gather requirements with green consciousness? I am not a crunchy tree-hugging green environmentalist. But today environmental consciousness is reaching the mainstream. The average consumer, like me, is asking questions about what it all means for...
