by Hugh | Apr 23, 2009 | publications
You’re the chief designer of a product that is second in its field. It’s technically adequate, but essentially a me-too copy of the market leader. You want to take over the market. How do you do it? How do you discover the edge-the fundamental new...
by Karen | Apr 23, 2009 | publications
Communication is a Basic Design Tool I coach design teams in the use of Contextual Design, a customer centered design process. When I first started this work I thought it was about how to talk to customers and use customer data effectively. But not surprisingly...
by Traci | Apr 22, 2009 | publications
Abstract Designing products well requires a clear and detailed understanding of how people work. However design teams are not usually expert at understanding work, and there are no generally-accepted techniques for representing how people work appropriate to design....
by Traci | Apr 22, 2009 | publications
A new computer system changes how its customers work. Designing such a system requires intimate knowledge of customers’ work and motives to ensure that the system supports them well. The creation of a new system implicitly means designing the new work practice...
