Shipping off to Palo Alto

By Karen Holtzblatt


I hope you had a nice Thanksgiving and Chanukah — and that your overall holiday season is joyous! We are enjoying working with our clients now using Contextual Design 2020 our new and improved techniques which incorporate the implications of The Cool Project including new interviewing techniques, models and design thinking processes. We hope to have another webinar soon to share the latest in our changed processes. Watch for it!


I also wanted to let you know that I’ll be working out of Palo Alto, CA in January through March getting out of the cold and working with clients on the west coast. Now is a great time to set up a time for me to visit you or give a talk if you are in the area.


And I’ll be teaching a course at Stanford on something dear to my heart — women in engineering. Stanford is actively working to increase the number of female CS majors. Silicon Valley and the high tech industry at large are aggressively recruiting engineers. But there’s a well-publicized disconnect — women who enter engineering are not staying in the profession. Why do women stay or leave our industry? There are theories, stories, and some research — but none of them are driven by a data-driven understanding.


I expect to be exploring this topic along with my academic partners and we hope some folks from industry. And I want to engage the next generation in thinking about this problem so I’ll be offering a course to critically look at the lives and challenges of women in technology. Students will read seminal works on men and women in the workplace and explore their own feelings and values. We will also be conducting field interviews of women in the industry under my guidance. Students will work in groups to interpret and organize field data to reveal psychosocial, cultural, and organizational themes that affect women’s choices. Their findings will be shared with selected groups at Stanford.


So if you know anyone there let them know about the course:

CS 78: Understanding Women’s Experience in High-Tech Companies 

Click here for more information.


And of course if your company is interested in understanding what we hope to get out of a deep dive study on women’s experience in engineering companies – contact me!


Best to all,




Upcoming Event

Karen at Stanford University

When: January 6th – March 14th 2014

Where: Stanford University

Presenter: Karen Holtzblatt


Click here to get more details.



Recent Blogs

Know You Are Building the Right Thing- Part 1 by Karen Holzblatt

Watch our video and learn how to start the process: click here


Know You Are Building the Right Thing- Part 2 by Karen Holtzblatt

Watch our video and find out how to guarantee success: click here


InContext featured in FORTUNE Magazine by Kelley Wagg

Learn more about what FORTUNE had to say about us: click here


Watch one of our clients in action as they use Contextual Design by Shelley Wood

Read more and see what our client learned: click here



Recent Cool Posts

Cool Bites


The HP15C is an oldie but a goodie. Check out this classic cool accessory now.


Printing from your mobile device is a breeze with the xPrinterServer.

Read the most recent snippets of cool at Cool Bites.



Recent Tweets


How do you fight complacency within organizations? We found this interesting read in our archives: #ThrowBackThursday


Has any Agile project ever kicked off without a Phase 0? Tell us!

#Agile #ThrowBackThursday #TBT #ContextualDesign


2 screens in one – maybe that’s the solution to outdoor reading!



Thanks for reading!

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