by Derek Hoiem | Feb 22, 2011 | Blog
The cost of missed or incorrect requirements has been well-documented within the software industry. A number of studies have shown nearly exponential cost-to-fix growth as projects move from requirements to design, code, and test. So it’s no wonder industry is always...
by Derek Hoiem | Feb 7, 2011 | Blog
Designers are sometimes myopic. (Before you get defensive, you should know I’ve been designing for 20 years and I still include myself in that statement.) As designers, we tend to focus on our product but not the larger ecosystem in which it exists—even though almost...
by Derek Hoiem | Jan 26, 2011 | calendar entry
Creating a Customer-Centered Product Vision–Using customer data and group brainstorming A hands-on exercise where everyone in the room participates in a (very abbreviated!) product visioning exercise. We’ll pretend we are charged with defining a new...
by Derek Hoiem | Jan 26, 2011 | calendar entry
Requirements Interviewing Mistakes — Recognizing and preventing them An effective way to understand end-customer needs is to go into the field to learn how they work and live, what they are trying to accomplish, as it relates to your product focus. We’ll...
by Derek Hoiem | Jul 21, 2009 | Blog
I recently attended the Sustainable Brands 2009 conference in Monterey, CA. This is where consumer goods brand managers, agencies, and consultants all converged to talk about ways to advance and communicate corporate sustainability practices. For sustainability...
