Autodesk

Challenge Autodesk wanted to understand how small to large companies leveraged their design work, usually created with Autodesk tools, for marketing purposes and what tools were used What process do product designs go through to become part of a company’s marketing...

i2

Challenge How could the i2 Sequencer scheduling product be translated to a web version? How does scheduling fit within the overall business process? How can i2 better support scheduling and schedule adjustment within manufacturing assembly environments? “We selected...

SAP

Collaboration Joerg’s initial reading of the Contextual Design book led to a series of collaborations between SAP and InContext. SAP and InContext have worked together on a number of projects including those listed below to introduce customer-centered design...

How We Work With You

  How we work with you Our approach is no-nonsense. We build our schedules based on your objectives and constraints and we deliver on time, on budget, every time. Learn more about our services

About InContext

We use Contextual Design to define innovative, customer-centered product concepts, hardware/software solutions, business systems, websites, and consumer goods. Our field data provides rich market characterizations and personas to help you understand the needs of your...

Slogan & Quick About

Put customer data to work for you We invented Contextual Design 20 years ago to help our Fortune 500 clients understand their customers and design great things. We can help you do the same and train your team as well.

Contextual Inquiry

Contextual Inquiry The first challenge of design is to understand customers’ needs, desires, and approach to work or life. Yet work becomes so habitual that customers often have difficulty articulating exactly what they do and why they do it. With Contextual Inquiry,...

Work Models

Work Models People’s work is complex, detailed, and intangible there’s no good way to write down or talk about work practice. Your challenge is to look past the surface detail to see the intents and strategies that control how work is done. Work models capture the...

Consolidation

Consolidation Designing for a whole customer population, the market, department, or organization that will use the product or system depends on seeing the common aspects of the work different people do.  Consolidation brings individual customer data together to reveal...