Kelley brings over 22 years of experience in marketing and business analysis including product management, system requirements definition, competitive analysis, and go-to-market strategies. He has worked in the high technology field with both hardware and software companies, bringing customer knowledge into the organization and applying that understanding to product development and business strategies.

Kelley’s experience gathering and analyzing customer data spans large and small software and hardware projects encompassing cross-functional teams. His experience covers many industries, such as high technology, manufacturing, insurance, legal, and consumer.

Kelley joined InContext in 2007 after previously working as a contractor on numerous projects with the InContext team in 2005 and 2006. He previously spent 20 years working at Hewlett-Packard, where he was a marketing manager and business analyst, and where he also used Contextual Design on a variety of projects. Kelley holds a M.S. in Computer Science from Dartmouth College in Hanover, N.H.