One of our client team members describes how using Contextual Inquiry helped his team design the ground breaking CUE (Cadillac User Experience) system. In the June edition of American Way Magazine, Cody Hansen, Interaction Designer at GM, narrates the story of how 2,500 post-it notes changed forever car design. He goes into detail about the journey they took to address a solution to each common problem that drivers were encountering with their vehicles.  In this article we also learn more about how this interaction designer’s passion for cars drove him straight to GM.

To learn more about how GM applied contextual inquiry click here.