I’m pleased to say that our Cool Concepts garner attention in the industry. Read the lively discussion between Fast Company author Ryan Bradley and me about what makes technology “cool.” Like many, he started from the assumption that “cool” is all about marketing glitz and appearances. I think it’s much deeper and more interesting than that. Read our discussion and see what you think.

Want to know more about our approach to Cool? Check out this summary (PDF). If you’d like to see the article Ryan refers to — he calls it a book, but it’s really an article in Interactions magazine–you can get a copy from the ACM here.

And, as always, contact me l if you’d like to talk about how best to use these insights yourself.