by Kelley | Feb 28, 2011 | calendar entry
In designing next generation vehicle solutions, General Motors is making increasing use of direct user research, going into the field and spending time driving with customers while they live their lives. Learn how GM’s adoption of user centered design has resulted in...
by Kelley | Feb 16, 2011 | Blog
“Innovation doesn’t come from watching people!” I frequently hear that argument. Of course, I don’t believe it for a second. I’ve had this discussion with my friends and colleagues, sharing with them my own personal experiences over the years. So it was...
by Kelley | Jun 18, 2010 | Blog
A recent discussion by Bruce Nussbaum (BusinessWeek) suggests the need for identifying the creative capability of individuals and organizations. This concept got me thinking about creativity and how or even IF we could or should measure such a thing. I think the...
by Kelley | Apr 7, 2010 | Blog
We’re looking forward to attending the CHI 2010 conference next week and have a variety of exciting things planned. First, we’ll be leading a SIG, “Understanding Cool,” on Monday, April 12th, from 2:30-4:00. In this session, we’ll be...
by Kelley | Dec 18, 2009 | Blog
“How many I/O slots do we need to provide, and for which type of I/O cards?” asked my R&D project manager. In a previous life, I spent many years as a marketing planner for large computer systems. What this really entails is giving guidance to the R&D,...
