THE COOL PROJECT
What is at the heart of transformative product experience? To find out, we immersed ourselves in the experiences of consumers and workers as they used their coolest products. And we discovered what makes things cool!
We conducted field interviews with more than ninety people: Sixty consumers between 15 and 60 years old and thirty enterprise workers. We asked people to show us products with some technical component that they experienced as cool. We talked with them about their experience, watched them use the products, and discussed how their lives were impacted.
We didn’t try to define “cool” for them. Instead, we let them define it by showing us the products they thought were cool.
The data revealed the key drivers of the cool product experience, which we’ve organized into The Wheel of Joy in Life and the Triangle of Joy in Use.