Contextual Design

is a customer-centered design process that uses extensive field data as the foundation for understanding users’ needs, tasks, intents and processes for understanding for designing products and systems.

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Oracle Cerner World Usability Day
Remote Contextual Design Keynote

 

Karen gave a keynote talk at Oracle Cerner’s internal conference. What messages would you like to send to your teams and managers? How can you get critical conversations started? Invite Karen to give talks on Contextual Design, what makes things cool, innovation, managing diverse teams, onboarding new hires, and more. Contact us

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 Contextual Design Book

The 2nd Edition of Contextual Design

Learn the key contextual techniques to design compelling products. We introduce both the classic CD techniques and the new approaches needed to “design for life”, fulfilling core human motives while supporting activities.

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Retaining Women in Tech 

Women leave tech 50% more often than men. Here we share our research and the 6 factors that help women thrive plus related literature.
We introduce tested interventions into daily practices that ensure women on diverse teams succeed. 

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Karen Holtzblatt

About InContext Design

Founded by Karen Holtzblatt and Hugh Beyer, InContext Design has been delivering services to product companies, businesses, and universities worldwide since 1992.  Today Karen delivers talks and consulting remote and in-person.

In 2013 Karen began The Women in Tech Retention project to understand what women need to thrive-and create interventions to help managers and teams. The research and interventions are housed at WITops.org 

 

FEATURED VIDEO

Get Karen Holtzblatt’s insights on managing data synthesis, visioning, and design while working remotely.

OTHER VIDEOS

Hear Karen speak about Contextual Design, innovation, remote working, retaining women in tech and more!

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