Mobile devices have become ubiquitous and have fundamentally transformed people’s lives. Cell phones and tablets have taught us that access to our stuff — work products, information, communications, and community — is always just a touch away. There’s just me and my work, me and my life — and increasingly, not much distinction between them.
Transformative products help us get our life done and celebrate our accomplishments, connect to the people who matter to us, express the core elements of our identities, and create moments of surprise and sensory delight — all in a product that just works, like magic, with no hassle or learning required. That is a tall order, and means that designers must understand a much wider life context than they ever had to before.
Our projects are built around a series of immersion experiences for team members and stakeholders. Through a well-defined sequence of activities, our design process continually immerses the designers in the world of the user, gives them an opportunity to reflect and respond — and then re-immerse them again, to keep them grounded. This ensures that when quick decisions must be made, the designers’ “gut feel” has been tuned through repeated immersion to reflect the users’ perspective.