by Karen | Apr 28, 2009 | Blog
“What makes the iPhone cool?” I ask my niece. “I love my iPhone,” hugging it to herself. Clearly this is a visceral attachment – so what is going on? “Where is my iPhone?” she asked, “I have to put the baby to...
by Shelley | Apr 27, 2009 | people
Shelley brings a breadth of business, design, training, and Contextual Design expertise to projects, with more than 15 years of experience in the high technology industry. One of her primary responsibilities at InContext is to provide side-by-side coaching and...
by Kelley | Apr 26, 2009 | people
Kelley brings over 22 years of experience in marketing and business analysis including product management, system requirements definition, competitive analysis, and go-to-market strategies. He has worked in the high technology field with both hardware and software...
by Derek Hoiem | Apr 25, 2009 | people
David has 17 years of design experience that spans graphic, visual, interaction, and user experience design in a variety of media. Since 2001, he has been the Design Chair at InContext, overseeing designs produced at the company, improving the company’s design...
by Hugh | Apr 23, 2009 | Blog
It’s been a good week. Some days you go home wondering what you accomplished; other days you feel like you really earned your keep. That’s the kind of week I had. Here’s the situation: I was coaching a team through the Contextual Design process. Now, this team has two...
by Larry | Apr 23, 2009 | test_blog
I hear all the time from engineers and developers who disdain customer-centered innovation practices like Contextual Design. Inside jokes about the black turtleneck crowd abound, Steve Jobs notwithstanding. Conventional technical wisdom holds that “soft” front end...
by Traci | Apr 23, 2009 | publications
Introduction Building today’s systems requires a more intimate understanding of users’ work than ever before. Computers are smaller and more common and interfaces are more powerful. Today, many users of computers neither know nor wish to learn how the...
by Hugh | Apr 23, 2009 | publications
Introduction One of the most difficult obstacles for the beginner in object-oriented techniques is simply getting started: where do the initial objects come from? Given this set it is easier to go on, but how are these first objects identified? This is the first step...
by Derek Hoiem | Apr 23, 2009 | people
Eli draws upon broad experience with the timely delivery of software systems to drive the processes behind Contextual Design. He has managed small and large engineering teams in the creation of web-based applications, back office systems, database applications,...
by Hugh | Apr 23, 2009 | publications
You’re the chief designer of a product that is second in its field. It’s technically adequate, but essentially a me-too copy of the market leader. You want to take over the market. How do you do it? How do you discover the edge-the fundamental new...
