Websites and Portals

Enterprise Application or Portal + Contextual Design = Satisfied and Productive Users

E-commerce Platform + Contextual Design = Increased Sales and Customer Loyalty

In an enterprise application or portal, a good user experience means satisfied and productive employees. In an e-commerce platform, a user-centered design with a logical information architecture leads to increased sales and customer loyalty.

Businesses are increasingly relying on robust web-driven systems to support their workforce and their customers. As the need for faster and more targeted information grows, businesses are encountering fragmented data systems, creating islands of information with limited or no communication between them. InContext has used user-centered design to help our clients build cohesive, usable ERP systems, medical systems, e-commerce platforms and enterprise applications. 

Using Contextual Design, a user-centered design methodology, we bring together design best practices and rich customer knowledge gained from field data collection, what we call Contextual Inquiry, to create a user experience that supports your users. 

InContext can help you:

Discover and know your audience. Who are your customers? What do they need? How can the site support needs of different user types?

Create a user—centered taxonomy. Design an information architecture based on what users need — not what every business line thinks they need — eliminating unnecessary drill-down.

Marry your brand to user needs. We design and test function and form, specifically tailored  to how you want to be perceived.

Leverage your technology. Clear content organization lets you produce, tag, and publish the right content to the right place on your site.

End internal arguments. Let rich user data balance the stakeholder voice to produce a solution that works for people and the business.

To learn how InContext can help with your project, please contact us to request more information.