Software Applications

Where do good product concepts come from? How do you design a user experience that makes you competitive? And how can you stop arguing about what requirements need to be implemented?

Contextual Design can help integrate a user-centered design into your software development life cycle by defining requirements, providing customer knowledge and iteratively testing designs with real users.

We understand any software application is more than just a box of functions, so we work with you to:

Identify new product directions. Our qualitative data and work models provide the knowledge of your market needed to identify new directions for existing products and new products for your target markets.

Deliver the right design for your customers. All designs are generated from and tested with field interviews with customers. Bring this best practice into your developement process. You can't get it wrong. 

Communicate to your development team. We deliver a fully documented design ready for your implementation team. This structured work model helps preserve the intended design during development.

Reduce development time and defects. Designing from reliable customer data helps you avoid building the wrong application and stabilizes requirements so you get it right the first time.

Know your customer. Who they are, what they need, how they work — our online data browser delivers key user knowledge in the form of personas and structured work models.

To learn how InContext can help with your project, please contact us to request more information.