Innovation is just doing the next right thing (video)
06/17/2011
At ACM’s CHI2010 conference, Karen Holtzblatt, CEO of InContext Design, was awarded the Lifetime Practice Award. In her acceptance speech, Karen talks about the true nature of innovation—insights gained from an extensive user-centered research project aimed at understanding what makes products “cool” and “must haves.” She explains innovation isn’t so much a revolutionary, game-changing idea, but is simply the next right thing for a company.




