Innovation is just doing the next right thing (video)

by Karen Holtzblatt    06/17/2011

At ACM’s CHI2010 conference, Karen Holtzblatt, CEO of InContext Design, was awarded the Lifetime Practice Award. In her acceptance speech, Karen talks about the true nature of innovation—insights gained from an extensive user-centered research project aimed at understanding what makes products “cool” and “must haves.” She explains innovation isn’t so much a revolutionary, game-changing idea, but is simply the next right thing for a company.

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Karen Holtzblatt

Karen is the visionary behind the Cool Concepts and InContext's unique approach to innovation. Read more...

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