Do you want to transform your products for the next generation of users and platforms? Our “Cool Project”—a multi-year field research effort—reveals what makes technology products compelling. We now understand why users just can’t stop talking about how their cool products impact their lives—and create delight.

Our research shows that joy is at the core of why users find a product “cool.”

  • Understand the Cool Concepts and how the design principles derived from them change the way we need to design for today’s products
  • Learn how we can measure your product and/or a competitor’s product against these concepts and provide you with direct guidance on how to improve your product

Learn more about the “Cool Project.” Click here to view our latest Cool brochure.