How finding an empathetically user-centered perspective on design builds innovation

Many of us talk about being user-centered, and most of us want to be user-centered designers. But what does that really mean? And how do you take the understanding you gain from user research and do something meaningful with it for an innovative outcome? In this talk, I will cover some easy and quick ways to infuse existing UX processes with some theatrical technique that will help to drive empathy that leads to true understanding, and therefore innovation. Come learn a little about storytelling, ensembles and RRI (Representation, Repetition, and Iteration) – the real ROI of UCD – and what it all means to user-centered innovation.

Usability and User Experience 2011
UPA-Boston’s Tenth Annual Mini UPA Conference

Wednesday, May 25, 2011
Cambridge Hyatt
575 Memorial Drive
Cambridge, MA 02139