Awareness Talks

If you're trying to move forward with user-centered design techniques, one of our two-hour awareness talks can help overcome organizational resistance or fears.

Contextual Design Overview

Can't get people to listen when you suggest studying your customer? Do you see a lot of nods but no action? This talk provides an introduction to Contextual Design and can push your organization into taking the first step. We'll give an overview of the Contextual Design process, with plenty of examples from our years of experience in the industry, talk about common excuses for not studying customers, and provide ways to move beyond these excuses. After a question and answer session, we can meet with individual project teams to discuss particular situations and needs.

Driving Real Innovation with Customer Data

Designing innovative products isn't magic, and it doesn't happen by accident. Aimed at a broad audience, from CEO to designer, this motivational talk is designed for any group that is struggling to design — and ship — more innovative products.

We'll examine the role of customer data in driving innovation, and introduce the methods and perspectives that will push your design team past their assumptions and habits, leading them to discover the truly new approaches that enable you to re-create your market presence or business process.

Designing Information Portals

When customers come to your website, they want information and help streamlining daily tasks. Are they getting what they need?

Information portals that work are structured to directly support the user's intent. To make information the centerpiece of your enterprise or public portal, we’ll present field interviews, website analysis, and key findings and recommendations from our work with information sites in the high-tech and health industries that suggest valuable site design principles. You'll learn to design beyond categories, draw more customers to your site, and increase brand value through the site’s structure. After a question and answer session, we can discuss your particular situation and needs.

Contact us to discuss the best approach for your organization.