CDTools™ Resources

The CDTools™ Resource Website is available exclusively to CDTools customers. It contains real-life data and examples from actual projects that used Contextual Design to design a product or analyze a market. For each project you can access the team's data browser and see how they analyzed their customer data with their affinity diagram. Depending on the project, you can also view their consolidated work models, storyboards, and paper prototypes. The site is being updated regularly for more projects and team examples, with notices going to CDTools customers so you always know about new examples you can review.

Project: Online Grocery Shopping Product

InContext created this sample project, based on collecting data from actual prospective customers. The client company wants to develop an online grocery shopping product. The primary target market is families in specific income levels, but data was also collected for secondary market customers as a counterpoint. The company is in the R&D phase, not committed to a specific technology; it is willing to consider anything that is readily available to consumers. They began their Contextual Inquiry interviews with thirteen customers, which would eventually be expanded. The project data here reflects the initial thirteen field interviews.

Shopping Data Browser

The data browser for the online grocery shopping product contains:

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