As a marketing professional at a large company for many years, I—along with my peers—always struggled to find ways to differentiate our products. What whizzy new feature can we include that no one else has? But occasionally a product comes along and reminds me that a key differentiator can be simplicity itself.
Kelley brings over 22 years of experience in marketing and business analysis including product management, system requirements definition, competitive analysis, and go-to-market strategies. He has worked in the high technology field with both hardware and software companies, bringing customer knowledge into the organization and applying that understanding to product development and business strategies. Kelley's experience