About Kelley

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So far Kelley has created 12 blog entries.

Our Work with General Motors Featured in Fortune Magazine

FORTUNE has published an interview with Karen about our work with General Motors, Creating an iPad experience -- on four wheels. FORTUNE discusses how GM turned to InContext Design to help create its new flagship in-vehicle computer system. To read the article click here.  

GM applies contextual inquiry training

One of our client team members describes how using Contextual Inquiry helped his team design the ground breaking CUE (Cadillac User Experience) system. In the June edition of American Way Magazine, Cody Hansen, Interaction Designer at GM, narrates the story of how 2,500 post-it notes changed forever car design. He goes into detail about the

InContext Design Cool Workshop

Is this you? "Why can't we ship a really transformative product” “How do I get my team to be more innovative” “My executives expect our products to become more Cool”  By attending this workshop, you’ll learn: How Cool products tap into our experience of joy and delight How the Cool Concepts change the way you think about

Fighting Complacency

"Complacence inertia." I have seen it throughout my career. It’s natural to assume you understand your market and your customers because you talk to them in various forums, but it lulls us into complacence.

Do we need a CQ – a creative intelligence measure?

A recent discussion by Bruce Nussbaum (BusinessWeek) suggests the need for identifying the creative capability of individuals and organizations. This concept got me thinking about creativity and how or even IF we could or should measure such a thing. I think the motivation behind the concept of creative intelligence is to foster the generation of

Come See Us at CHI

We're looking forward to attending the CHI 2010 conference next week and have a variety of exciting things planned. First, we'll be leading a SIG, "Understanding Cool," on Monday, April 12th, from 2:30-4:00. In this session, we'll be discussing the challenges of designing "cool" products and services. We'll lead discussions with participants to come up

A Long Term Affair

I’ve used numerous marketing processes and many development lifecycles during my career but it wasn’t until I encountered Contextual Design that I fell in love.