GM applies contextual inquiry training

One of our client team members describes how using Contextual Inquiry helped his team design the ground breaking CUE (Cadillac User Experience) system. In the June edition of American Way Magazine, Cody Hansen, Interaction Designer at GM, narrates the story of how...

InContext Design Cool Workshop

Is this you? “Why can’t we ship a really transformative product” “How do I get my team to be more innovative” “My executives expect our products to become more Cool”  By attending this workshop, you’ll learn: How Cool products tap into our experience of...

Going into the Field is Really the Only Way

On March 2nd a long and impactful career ended when James Q. Wilson died. He was a professor of Government at Harvard. He also wrote prodigiously, hundreds of essays and many books such as his Bureaucracy: What Government Agencies Do and Why They Do It (1989) and...

Fighting Complacency

In a recent conversation, a long time friend told me how he was spending all his time dealing with internal issues while working on his current project. His team is developing some very interesting technology targeted at users setting up and managing cloud...